Flyers / Inserts

litho printed flyers / inserts

• Single sheets cut to size
• Printing one side or two
• Weights available 60gsm to 400gsm
• Choice of papers, coated silk / gloss, uncoated
• Choice of laminates, matt or gloss

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digitally printed flyers / inserts

• Single sheets cut to size
• Printing one side or two
• Weights available 90gsm to 350gsm
• Choice of papers, coated silk / gloss, uncoated
• Choice of laminates, matt or gloss

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If you are not sure which will be more economical, digital or litho printing, start with the digital printing form and the programme will let you know if the options you chose are more economical printing litho and then give you the option to switch to the litho estimate automatically.

Digital or Litho, Still Not Sure Which is Right for You?

Use this checklist to help decide:

• Quantity. Offset printing has a front-end cost load. Short runs may have a high unit cost but as quantities increase the unit cost goes down with offset printing. Very short runs can be much more cost effective with digital printing; while larger quantities are likely to have a lower unit cost with offset printing.
• Printing medium. Do you need or want a special paper, finish or unusual printing surface, or unique size? The options are increasing continually for digital, but offset printing still offers the most flexibility.
• Colour. Digital presses use four-colour process printing. If you need only black ink or one or two ink colours, offset printing may offer a more cost-effective solution. If you need four-colour printing, digital may offer advantages in lower up-front costs.
• More on colour. If you’re planning to print using the Pantone® Matching System, offset printing will give you the best match, since it uses actual Pantone® ink. Digital printing simulates the colour using a four-colour matching process, so some digital printers may offer less accurate colour matching on projects.
• Turnaround. If you need it fast, digital usually offers quicker delivery.
• Proofing. Digital offers accurate proofs since you see an actual sample of the printed piece. Accurate colour proofing for offset printing can be expensive.
• Customization. Without question, digital printing offers the most affordable way to customize marketing materials, direct mail pieces, letters, etc.

Summary

Litho; better image quality and Pantone colour matching.
Digital; ideal for quick turnarounds, consistent colour, personalising, less waste.